Editorial: BTAA's tribute to Webster is most welcome

With media fragmenting at warp speed, it's easy to see the 30-second TV spot as a busted flush. Well crafted and cleverly targeted, it still has the power to grab attention and live in the memory in a way that much faddish new-media will never be able to match. And there was no greater exponent of it than John Webster. With his death in January, the industry lost a true creative titan, and it is entirely appropriate that the BTAA should be renaming its awards category for the best 30-second TV commercial in his memory.

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