Editorial: Clients could learn from P&G's example

At a time when too many clients demand the earth from their agencies while paying a pittance for it, Procter & Gamble (see Feature, page 24) stands apart, commanding adland's respect because it has taken huge steps to earn it. Arrogance has given way to relative humility, a willingness to learn from its roster shops and an open and receptive culture. There must be a lesson in there somewhere.