Editorial: Cosmopolitan Gosper will suit McCann

So Brett Gosper has been named McCann Erickson's US president. In these days of international consolidation, Gosper has a very relevant skill-set. He's Australian, fluent in French, has lived in Britain and is married to a Dane. Such a cosmopolitan perspective is very valuable to a network with McCann's international scale. It would be interesting to know what Euro RSCG thinks about his rapid ascension in the US advertising market (page 17). Letting him leave, when he so clearly has a lot of sway in the US market, appears to have been a little careless.

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