Editorial: Crossing the creative gap is a leap too far

Ann Fudge's retirement as Young & Rubicam's worldwide chief was not wholly unexpected after what has been an ill-starred term of office, which saw damaging account losses and the group's North American operations languishing in the doldrums.

Why is it that ex-clients have such problems running agency groups? Perhaps the change from selling a service, rather than buying it, is too hard to overcome. Maybe managing creativity involves too great a switch of mindset. Whatever, the chasm seems too wide for many to jump it.


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