Editorial: Cutting back clutter benefits everyone

The outdoor industry should be fully supportive of the Government in its efforts to put a stop to illegal roadside advertising. With ads now appearing on everything from petrol-pump nozzles to toilet basins, consumers are being bombarded with irrelevant, unwanted messages as never before.

As a result, outdoor companies are aiming for more accurately targeted advertising using fewer sites. A scruffy billboard in a field by a motorway does no-one any favours.

Topics