Nobody doubts the logic of Dentsu's decision to merge its UK
agencies, CDP and travissully. In these times it makes sense for the
Japanese group to acknowledge that its modest presence in Britain does
not justify two agency brands. However, Dentsu should have gone further
and put its own name on the door. CDP is now a sad shadow of what it was
and travissully lacks any real profile. Better to have one name well
known in world advertising than a combination of two that are not.