Editorial: Digital agencies spend big for new briefs

Any new-business director will testify to the amount of hard work and money that gets ploughed into winning new accounts.

But the AAR's new study, showing the biggest ad agencies are investing £500,000 a year in chasing new business, is higher than most would expect, given the amount of new accounts up for grabs across the course of the year. Now, despite the seeming bonanza in digital new business, digital agencies are catching up with these levels of spend. The really interesting thing about the statistics, however, is that they show a growing maturation in the way digital agencies are now driving their businesses and marketing their own brands.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content