Editorial: Digital deficit gives ad agencies a chance

Last week, Dare hired a new managing director. Not such a big deal on the face of it, but in the context of the talent shortage in digital marketing, it is a coup. As the medium continues to grow (online is worth £1.4 billion, according to the latest Internet Advertising Bureau figures), the only factor likely to restrict it is the specialists' inability to find the staff to service new accounts. This provides a chance for any traditional agencies looking to get a foothold in digital. They might not have the technical expertise, but what they do have is the people and the infrastructure.