Dave Trott (page 24) suggests we are. And he's right. History shows that new media doesn't replace the old, it merely complements it, giving communication added dimensions. Technology remains just that until it gets absorbed into people's lives. People need engaging and motivating just as they always did. In these days of communication overload, attention-grabbing creative ideas will always work whatever the medium.
Are we too eager to cast aside traditional communication in favour of new media?