Editorial: Don't scrimp on quality, even in recession

The recession is breeding a virulent form of paranoia. The BBC has shelved Fallon's latest spot for BBC Radio 1 because licence-fee payers might think it looks too expensive.

No matter that the spot had no huge production budget and was in line with other BBC campaigns of a similar scale. Audiences expect high production values from BBC programming. Will they expect anything less from its advertising?

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