EDITORIAL: Enfield switches sides of the camera

Forget the old saying that money talks. It's screaming at Harry

Enfield, the comedian who once lambasted ad industry figures over the

size of their pay cheques but is now about to turn his attention to

commercials directing.

Rewind the tape to 1998 and there is Enfield declaring solidarity with

all those cash-strapped jobbing actors painfully holding to their

principles during the commercials boycott by Equity members.

'It's fun being involved in advertising,' he now declares, in what seems

to have been a conversion of biblical proportions. The healthier the

fee, the more fun it becomes, of course, and nobody begrudges Enfield a

proper reward for his talent. But let's hear no more from him about

industry fat cats.