It's ruthlessly ambitious and entirely what you'd expect from London's toughest operator. He built McCann into the second-biggest agency in the UK, but that owed much to his strategy of joining the income from all of its regional outposts with that of London. Euro RSCG lacks a regional presence. Expect Langdon to hit the acquisition trail.
Pity the poor folk at Euro RSCG London. Ben Langdon, its new group chairman, has pledged to increase revenue by 50 per cent over the next three years.