EDITORIAL: Euro RSCG plays name game with Wnek

What's in a name? An awful lot if yours happens to be Mark Wnek. "I've always wanted my name off the door for years," he confessed to Campaign a few months ago. "It's deeply stressful as the buck stops with you." Not half as stressful as not being able to put his moniker on the brass plate outside his impending start-up with Ben Langdon. And downright galling when his old agency, Euro RSCG Wnek Gosper Partners, plans to Tippex it off its notepaper in the near future.


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