Editorial: Fink hiring shows M&C means business

It's a baptism of fire for Graham Fink - no sooner has he accepted the creative director's chair at M&C Saatchi, than he finds himself helping out in the fight to retain the BA global account. Doubtless, there are few lengths the agency wouldn't go to to keep BA. M&C Saatchi is the bookies' favourite to win the pitch. Fink's drive makes the odds even more favourable.