The election of Bernard Brochand, the vice-chairman of DDB
Worldwide, to the French Parliament is the latest reminder of the
long-standing link between advertising and politics in France. Legend
has it that when Marcel Bleustein-Blanchet, the founder of Publicis and
father of French advertising, threw his 80th birthday party, you
couldn't move without tripping over a former prime minister. Will a
septuagenarian Maurice Saatchi ever match such an achievement?