EDITORIAL: Guidelines must be backed by actions

Any agreement which unites communication industry bodies in a common cause is all very well. But actions speak louder than words. So it is to be hoped that the major trade bodies putting their names to new guidelines covering best practice for agency selection and agency-client relationships honour their obligations and don't just pay lip-service to them.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus