EDITORIAL: Heinz brings a warm glow to Bates UK

One swallow doesn’t make a summer but it’s good to see Heinz renewing its faith in Bates UK with pounds 4 million worth of extra business. Heinz epitomises the big brand advertising that Bates has always done best. It’s amazing what can happen when the agency plays to its strengths. What took it so long?

One swallow doesn’t make a summer but it’s good to see Heinz

renewing its faith in Bates UK with pounds 4 million worth of extra

business. Heinz epitomises the big brand advertising that Bates has

always done best. It’s amazing what can happen when the agency plays to

its strengths. What took it so long?



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