Editorial: Helpful to have an ally in the PM's camp

Good to see Stephen Carter, newly hired by Gordon Brown as his key strategy adviser, mingling with the guests at last week's IPA New Year reception.

A former chief executive of JWT and Ofcom, Carter is familiar with adland's inner workings, and is seen as a light-touch regulator.

With the Government showing an increasingly interventionist stance towards advertising, the business needs all the friends in high places it can get.