Editorial: HTW has set bar high for M&G's creative

How many of us have deliberately missed our train so we could read one of those beautifully crafted long-copy cross-track posters from M&G Investments?

Not only have they broken the mould of financial advertising, but they have also reassured us that great copywriting remains alive and kicking.

In reviewing its account, held by Harrison Troughton Wunderman, M&G needs to keep this in mind.