EDITORIAL: It’s time for Somerfield to take stock

Having gone through more senior management changes than the range of ready meals in its chiller cabinets, a problem-plagued acquisition and a serious identity crisis, Somerfield is making its fourth agency appointment within a year.

Having gone through more senior management changes than the range

of ready meals in its chiller cabinets, a problem-plagued acquisition

and a serious identity crisis, Somerfield is making its fourth agency

appointment within a year.



Will that agency be brave enough to suggest to the retailer that

advertising is the least of its problems?



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