Editorial: It's all about profit for Levy and Bollore

The rivalry between Maurice Levy's Publicis Groupe and Vincent Bollore's Havas has taken an intriguing new twist.

For years, Publicis was top dog in France. Last week, though, Havas reported results ahead of expectations with record organic growth, while Publicis revealed weak profits and disappointing organic growth for 2007. Levy blames Publicis' predicament largely on the debt it is shouldering after its $1.3 billion acquisition of Digitas and that short-term pain will mean long-term gain. Let battle commence ...