Editorial: It's time for action on product placement

Health and education groups claim the Government is rushing the consultation process on product placement in British TV.

Exactly how much consultation do they want? Everybody is broadly agreed about the ground rules and product placement will always be limited by what viewers deem acceptable. It's time someone grasped the nettle.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now