Editorial: Has JWT turned corner with Smirnoff win?

Well done JWT for snatching Diageo's global Smirnoff business back from Bartle Bogle Hegarty. The group took a courageous decision 18 months ago to refashion itself for a new age, anticipating the change might be difficult and, at times, painful. Smirnoff may just be a sign the worst is over.

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