Editorial: Ken brief is chance to make a real impact

The agency chosen by Ken Livingstone to promote his re-election as London's mayor will have a tough act to follow.

In 1984, when Cuddly Ken was still Red Ken, he appeared on a BMP print ad as part of a campaign to prevent the GLC's abolition by the Thatcher government. "If you want me out, you should have the right to vote me out," he said. The campaign failed - but the ad remains a compelling example of advertising's ability to precipitate social change.