EDITORIAL: Labour can give Saatchis new start

A successful pitch by Saatchi & Saatchi for the Labour Party’s account would be the most tangible sign yet that the agency has broken with its past and exorcised the ghosts of Maurice and Charles. Will it now be brave enough to go the whole hog by changing its name?

A successful pitch by Saatchi & Saatchi for the Labour Party’s

account would be the most tangible sign yet that the agency has broken

with its past and exorcised the ghosts of Maurice and Charles. Will it

now be brave enough to go the whole hog by changing its name?



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