EDITORIAL: Lies, damned lies and annual reports

On page 24 we summarise Willott Kingston Smith’s annual performance survey of top UK agencies. Kevin Roberts’ gimmicky spoken message delivered to anyone who manages to open the first annual report from the demerged Saatchi & Saatchi, says: ’We are driven by the restless conviction that there’s always a better way to do anything ... We want to be the hottest ideas shop on the planet.’ Maybe one of their new ideas will be to show how accounting losses can be turned into profits?

On page 24 we summarise Willott Kingston Smith’s annual performance

survey of top UK agencies. Kevin Roberts’ gimmicky spoken message

delivered to anyone who manages to open the first annual report from the

demerged Saatchi & Saatchi, says: ’We are driven by the restless

conviction that there’s always a better way to do anything ... We want

to be the hottest ideas shop on the planet.’ Maybe one of their new

ideas will be to show how accounting losses can be turned into profits?



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