EDITORIAL: Little surprise that Kinder chose Leagas

Good news that Ferrero has finally turned its back on advertising

"Europap" - or should that be "crap"? - and set Leagas Delaney to work

on Kinder Surprise. The highly successful kids' confectionery brand has

always deserved better than the woodenly acted and comically dubbed

commercials which promoted it. Leagas Delaney may have undergone a few

traumas of late - including the loss of its Adidas trophy account - but

few would cast doubt on its creative potency.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus