EDITORIAL: Little surprise that Kinder chose Leagas

Good news that Ferrero has finally turned its back on advertising

"Europap" - or should that be "crap"? - and set Leagas Delaney to work

on Kinder Surprise. The highly successful kids' confectionery brand has

always deserved better than the woodenly acted and comically dubbed

commercials which promoted it. Leagas Delaney may have undergone a few

traumas of late - including the loss of its Adidas trophy account - but

few would cast doubt on its creative potency.

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