Editorial: M&C should not have been last to know

For the past ten years M&C Saatchi has been the kind of slick, and often ruthless, agency that would never inspire pity from its rivals. However, British Airways' handling of its defection to Bartle Bogle Hegarty has managed to do just that. By the time BA called M&C Saatchi to inform the agency that it would be moving its £60 million account, adland at large already knew. With a very fruitful relationship stretching back more than 20 years, BA should have made sure M&C Saatchi heard it from them first.