The retirement of John Salmon marks another break in the link between UK advertising and what many cite as its greatest era of creative outpouring 30 years ago.
Salmon was the embodiment of Collett Dickenson Pearce, the agency that best personified the dynamism of the industry in the late 60s and early 70s.
This was the CDP of Charles Saatchi, Colin Millward, David Puttnam and Ron Collins, most of whom undoubtedly benefited from Salmon's sound judgment.
In a tribute this week, Tony Brignull, one of his CDP contemporaries, remarks that Salmon never patronised his people but was always willing to help them make a good idea better. Not a bad way to be remembered.