EDITORIAL: Marconi pitch wasted everyone's time

The shambolic conduct of the pitch for Marconi's pounds 35 million

global account - won by Grey Worldwide but resigned last week after less

than two months - does no credit to a client seeking to build its image

and standing.

Four networks committed considerable effort and resource over many

months to contest the assignment. Marconi was prepared to let them do

this while its share price tumbled, jobs were axed and the telecoms

market went pear-shaped. The company should have acted with foresight

and consideration, blown its whistle and stopped the game. Instead it

wasted everybody's time.

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