EDITORIAL: Nabs now needs help more than ever

Impoverished ad people are supposed to be as plentiful as snowballs

in summer. Which is why Nabs, the industry charity, has always had a bit

of a credibility problem when it passes round the begging bowl.

The fact is that agency bosses on a lottery winner's pay are far

outnumbered by modestly rewarded agency toilers who get chucked out of

the basket as soon as the balloon starts going down. It would be sheer

hypocrisy for an industry that claims its most valuable assets come up

in the lift each morning to desert Nabs now.