Editorial: New face of Asda a wise choice by Fallon

In a culture where celebrity has been cheapened to the point of commodity, it's understandable that some advertisers will want to move beyond the face-of-the-brand approach. But Victoria Wood, who is set to star in Fallon's first work for Asda, is bang on the money for the supermarket brand and will speak to existing and new customers in a way that Sharon Osbourne never could.