EDITORIAL: New look can breathe new life into Indie

It is good to see The Independent resdesigning to move away from the pack in design terms. The new colour Review supplement contains sharp writing but it's worrying that the offer of full-page colour slots did not attract premium advertisers to the first edition. Changes to the news pages are less obvious but it is right to keep its masthead and spacious, clean feel. With a circulation hovering around 230,000 the new-look Independent is unlikely to seriously trouble rivals but a straw poll of media buyers shows that potential advertisers are viewing it in a new light. There might be life in the old dog yet.


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