EDITORIAL: A new mint, there's a refreshing idea

Wieden & Kennedy is supposed to epitomise West Coast advertising cool. So it's somehow fitting that it should win the pan-European account for Frisk Mints. But with Tic Tac and Smint already locked in battle, does the mint-sucking public need another of the small white variety. About as much as a hole in a Polo, some might say.

Wieden & Kennedy is supposed to epitomise West Coast advertising cool. So it's somehow fitting that it should win the pan-European account for Frisk Mints. But with Tic Tac and Smint already locked in battle, does the mint-sucking public need another of the small white variety. About as much as a hole in a Polo, some might say.



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