Editorial: No need for ad-free TV if the work is good

The US network giant NBC is to offer its best programmes free from advertising in a video-on-demand format (World 2, page 19). In the US market, where ads are greater in number and lesser in creative integrity, the notion of paying for ad-free viewing is reasonable. But is it fanciful to assume British viewers dislike TV advertising as much as their US counterparts?

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