Who'd be a creative director? If he hasn't got a client meeting in
Milton Keynes, he's sorting out the departmental prima donnas. And when
he does get to do an ad, it's on the crap brief that nobody else wants.
So no blame on Andy McKay for chucking in the joint creative
directorship at Euro RSCG Wnek Gosper to become an art director at
Abbott Mead Vickers BBDO and gain "the freedom to do my own work". Hands
up all those creative chiefs who wouldn't mind joining him.