EDITORIAL: P&G TV spot shows it can be the dog's

Getting Procter & Gamble to throw away its advertising rulebook has always been considered about as easy as keeping George Best away from a wine bottle. Now the world's biggest advertiser has been persuaded by Grey London to run a commercial for Flash Anti-Bacterial Wipes showing the family pooch licking its genitals. P&G's creative work may still have a way to go before it can truly be called the dog's bollocks. But this modest campaign by Grey London isn't a bad start.