Editorial: Are the public any better than the pros?

A small company making a name for itself by getting the public to compete for the chance to create its advertising is one thing.

It's quite another when a heavyweight such as Unilever does it with Peperami, which it has removed from Lowe London. PR stunt or no PR stunt, it's a disrespectful way to treat an agency that has delivered 15 years of great work.

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