Editorial: Raise a glass to classy Peroni 'boutique'

Cheers to Birra Peroni, the Italian brewer, for a smart piece of thinking.

The company has opened a "boutique" with a difference on London's Sloane Street. No Prada-wearing passer-by is being allowed in. They must content themselves with peering through the window at a white room containing a single bottle of Nastro Azzuro. Stylish, eh?

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content