Editorial: Resist the pressure, let the rules bed in

Pester power has moved on, with a significant number of MPs now pressing the Government for a ban on junk-food ads before 9pm. This should be resisted. The new Ofcom rules are Draconian enough, but they should be given a reasonable chance to work.


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content