Editorial: Rest in peace to the maverick Millward

Advertising is a sadder and poorer place since the death last week of Colin Millward. His one-time employee, Charles Saatchi, called him an "advertising genius". And in a world where superlatives often come cheap, that's no exaggeration. As the creative chief of Collett Dickenson Pearce during its golden era, Millward set the tone for a new kind of innovative and funny advertising that made Britain the envy of the world. Adland's debt to him can never be repaid.


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