Editorial: Seems clients still don't get the message

Let's all hope that Moray MacLennan, the IPA president, is right when he claims that financial directors in client companies are "getting the message" and are seeing the sense of not slashing adspends, as they have during prior economic downturns. Ominously, the IPA's Bellwether survey revealing deeper cuts in adspends than ever previously recorded in its nine-year history suggests otherwise.