WPP's chief executive delivered one of the hit performances at Cannes with his tongue-in-cheek vision of a future in which account planners simply feed briefs into a creative machine that produces fully integrated, award-winning ads in the blink of an eye. In Sorrell's brave new world, all producers would get together in one global campaign under the slogan: "Buy more stuff." And it would be a WPP account, of course.
What a wag. Well, he was joking, wasn't he?