Editorial: Sir Martin Sorrell's vision of global unity

So now we know: under Sir Martin Sorrell's curmudgeonly, clerk-like exterior lurks a natural entertainer.

WPP's chief executive delivered one of the hit performances at Cannes with his tongue-in-cheek vision of a future in which account planners simply feed briefs into a creative machine that produces fully integrated, award-winning ads in the blink of an eye. In Sorrell's brave new world, all producers would get together in one global campaign under the slogan: "Buy more stuff." And it would be a WPP account, of course.

What a wag. Well, he was joking, wasn't he?


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