Editorial: Split leadership decision could backfire

There's nothing like a fudge to get a newly merged agency off to a bad start.

Howard Draft has decided, after months of deliberation, to split the leadership of the merged Draft FCB London between the former leaders of its constituent parts. Nigel Jones, the FCB chief, couldn't be less like John Minnec, his Draft counterpart. No doubt the network will argue this is an advantage - that they both bring different skills to the party. That's the positive spin, but it can also prolong a cultural divide, lead to power struggles and widespread infighting.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content