Editorial: Is 'talent crisis' adland's own creation?

Don't get your hopes up that the trickle of adland recruits from deprived backgrounds or ethnic minorities will become a steady stream any time soon.

As the article on page 26 points out, agencies remain wary about hiring from outside their white, middle-class comfort zone. And there's some way to go before the industry offers the kind of qualifications that British Asians, in particular, see as essential for status and respect.

This has to change. Otherwise, advertising will never properly reflect Britain's multiracial society. And if the industry is too slow to embrace diversity, rival professions will easily overtake it in the talent race.