Editorial: There's a time and a place to shock

With so many charities vying for attention, the temptation to run advertising that features graphic images just to shock people out of their complacency is overwhelming.

Nothing wrong with that, provided you pick the right place to do it. Showing scenes of torture on such a catch-all medium as posters, as Amnesty International has done, suggests questionable judgment, and it's no surprise two major outdoor operators have refused to run them.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now


Our new premium service offering bespoke monitoring reports for your company.

Find out more

Become a member of Campaign

Get the latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now