EDITORIAL: Thomas: a true great among admen

Allen Thomas, who is about to take his final bow as worldwide creative director of J. Walter Thompson, is one of the last links between the Berkeley Square agency and its golden years.

Allen Thomas, who is about to take his final bow as worldwide

creative director of J. Walter Thompson, is one of the last links

between the Berkeley Square agency and its golden years.



He is a legacy of the time when creative departments were staffed by

dilettantes filling in time while they were writing the ’great English

novel’.



Dilettantism is a charge that could never be levelled at Thomas, whose

valediction after three decades at JWT appears on page 36 of this week’s

edition.



On the contrary, he is one of that rare breed of eternally witty writers

who have never lost their populist touch. Thank goodness he is staying

on in a part-time role. His talents are rare - and becoming rarer.



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