Lowe has often struggled to compete in international pitches because of the big US-sized gap in its global footprint. This merger will plug that hole.
But where does all this leave Lowe London? Now that the US is sorted out, word has it that the newly instated worldwide chief executive, Michael Wall, is looking for a "dream team" to fix the problems in the UK (where on earth is that executive creative director?). About time too. Something certainly needs to be done, and fast, if the agency is not to slide further into local obscurity.