EDITORIAL: Tobacco ban sees end of creative era

With the tobacco ad ban only three weeks away (Feature, page 18), it's interesting to reflect how ever more Draconian ad restrictions down the years not only failed to stifle agency creativity but actually stimulated it. Sadly, the current constraints on advertising haven't achieved a similar effect. But that is probably because tobacco manufacturers had deep pockets and confidence in their agencies' ability to deliver. Too many of today's clients don't seem to have enough of either.

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