Editorial: TRBR rebels against digital integration

In these days of digital integration, it seems more than a little strange that The Red Brick Road has decided to set up a separately branded direct and digital offshoot, called Ruby.

Fully integrated agencies are widely seen as the answer to many clients' prayers, and the large, long-established network shops are finding it very hard to unpick existing structures and transform them into credible group offerings. It seems TRBR is creating the kind of structure that its peer group is concurrently struggling to dismantle.